Rand was a major force in editorial design, advertising and corporate identity. Always enquiring and investigating, he explored the formal vocabulary of European avant-garde art movements and synthesised them to produce a distinctive graphic language. Paul Rand (1914-1996) was a pioneering figure in American graphic design whose career spanned almost seven decades. David Womack (New York, NY) writes about trends in design and technology for numerous publications and consults on digital strategy for leading organizations. He is the author or editor of over 100 books on design and popular culture, including Becoming a Graphic Designer (6-9). Steven Heller (New York, NY) is the co-chair of the MFA Designer As Author program and co-founder of the MFA in Design Criticism program at the School of Visual Arts, New York. This is an ideal starting point for anyone considering a career in the digital design world. Featuring over 45 interviews with leading digital designers and more than 225 illustrations, the book covers everything from education and training, design specialties, and work settings to preparing an effective portfolio and finding a job. This complete guide to the evolving digital design disciplines opens the door to today's most sought-after job opportunities in Web, video, broadcast, game, and animation design. From the author of the bestselling Becoming a Graphic Designer and the editor of Adobe Think Tank comes this clear overview of the field of digital design
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